From Pricing Power to AI-Powered Persuasion: Coca-Cola’s Strategic Pivot
As inflation pressures ease and price-led growth loses momentum, Coca-Cola is shifting its strategy. Rather than leaning on price increases to sustain revenue, the company is doubling down on persuasion—using artificial intelligence to sharpen marketing precision and strengthen consumer demand. This transition signals more than a tactical adjustment. It reflects how AI is moving beyond […]
Why Executives Are Betting on AI’s Next Phase
A major international study examining AI’s impact at the firm level has delivered a surprisingly measured conclusion: the disruption so many predicted has not yet materialised at scale. Instead, the data points to incremental shifts in productivity and employment—signals of early-stage deployment rather than technological underperformance. The working paper, published by the National Bureau of […]
How AI Is Rewiring Retail Across APAC
Artificial intelligence in the Asia-Pacific retail market is no longer confined to dashboards and pilot programs. It’s becoming embedded in daily store operations—from replenishment decisions to checkout-free experiences and AI-powered shopping assistants. Across dense urban centers, compact store formats, and hyper-competitive quick-commerce ecosystems, retailers are accelerating adoption. Consumers are responding. According to a Q4 2025 […]