Consumers no longer rely solely on traditional search engines to discover brands, products, or services. With conversational platforms like ChatGPT, Gemini, Perplexity, and Grok gaining influence, discovery journeys have been reshaped. Instead of scrolling through search engine results pages, users now get instant, AI-driven answers—leaving brands scrambling to adapt.
Enter Yext Scout
Yext, long known for its brand visibility platform, launched Scout earlier this year to address these shifts. Scout acts as an AI search and competitive intelligence agent, designed to provide brands with real-time insights and recommendations.
The platform benchmarks performance against local competitors and offers actionable suggestions, helping marketers understand how their content performs across both traditional search and AI-driven channels.
Why It Matters for Marketers
The rise of AI-led discovery creates both opportunity and confusion. For many brands, knowing how to optimise content for AI agents—and how to measure success—remains uncharted territory. Scout aims to fill this gap by tracking visibility, monitoring sentiment, and analysing performance across reviews, local listings, and social content.
Yext is also highlighting these challenges in its upcoming webinar, Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms. The session will focus on practical ways marketers can maintain relevance as AI increasingly dictates how consumers interact with digital content.
Adapting to the AI-First Landscape
AI search is no longer a side feature—it’s becoming the default experience for users. Brands that fail to optimise for these platforms risk invisibility, even if they rank well in traditional search. Yext Scout positions itself as a guide for businesses navigating this paradigm shift, ensuring they stay visible where consumers are now making decisions.
